A practice of concept, detail and purpose

The Edit is the creative portfolio of design director April Ryde, a space where vision finds its form. With over 10 years in the industry, April has worked across branding, web design, product design, and motion, shaping experiences for Fortune 500 companies and innovative startups alike.

Her work is a study in how design evolves and distills through the process of editing, balancing control and restraint with intentionality and impact. Every project is approached thoughtfully, with clarity and craft guiding each decision.

Her practice blends concept, detail, and purpose, creating work that is both considered and distinctly human.