L’Oréal USA wanted to make the individual stories behind LGBTQ+ identity, belonging, and pride more visible. We paired four L’Oréal employees with four LGBTQ+ artists, transforming their personal stories into original illustrated march signs. We brought the collaborations to life across film, social, print, and physical experiences. The campaign culminated at NYC Pride, where more than 500 employees carried the signs, turning individual stories into a collective expression of visibility and pride.